Facebook product photos: three surfaces, one common mistake
Facebook is not one place, it is several, and each crops differently. The mistake is uploading one square photo everywhere and letting Facebook decide what to cut.
The sizes that matter
- Link preview and ads. 1200 x 630 pixels, the 1.91:1 ratio. This is what appears when you or anyone else shares a link to your product. Get it wrong and Facebook crops your product in half.
- Marketplace listing. Square works best. Marketplace displays a square thumbnail with a minimum around 500 pixels, but 1200 gives you room.
- Feed post. 1200 x 630 for landscape, or square, or 4:5 portrait for maximum screen space on mobile.
- Format. JPEG, sRGB.
The 1.91:1 trap
A product photographed square and dropped into a 1.91:1 slot gets centre-cropped, and centre-cropping a tall product removes the top and bottom of it. This is why so many shared links show a mysterious close-up of the middle of a shoe. The fix is to build the 1200 x 630 canvas yourself, place the product inside it whole, and let white space absorb the ratio instead of your product.
Tips for Marketplace specifically
- White background is a signal. Marketplace is full of photos taken on beds and driveways. A clean white cutout in that feed looks like a business, and businesses get replies.
- The first photo does all the work. Buyers scroll a grid of thumbnails. Fill it.
- Facebook strips resolution hard. Upload at the exact size to keep edges crisp.
- Text on images limits ad reach. Heavy text overlays historically suppressed ad delivery. Keep the product image clean and put the message in the copy.
The fastest way
Choose the Facebook 1200x630 preset. The product is centred whole inside the exact ratio Facebook wants, on white, so nothing gets cropped away and the link preview looks deliberate.
Open the free tool and drop your photos in. Pick the preset for your platform, download one ZIP, done. No account, no limit, and the photos never leave your computer.